Tezos Foundation recently announced appointing Huge as the agency of record for the blockchain company. The entire process was completed without any competitive pitch. The company falls under the supervision of the Swiss Federal Supervisory Authority. The administration’s sole intention is to fund activities to promote the blockchain company as a brand. Launched back in 2018, the company has quickly risen the stairs of market stature.
The collaboration will see Huge working with Blockhaus. It is a newly prepared communications and marketing organization that focuses on the Tezos ecosystem. Merging their efforts will help Tezos reach new prospects quickly. It will help Tezos in event activation, market prestige, PR, collaborations, integrated marketing, brand recognition, and innovation.
Matt Weiss (Huge President) stated that the key difference in reaching a blockchain-based client’s requirements is different. It requires a team as Huge has created, and the pace for the team’s functioning is required to adapt and operate. Accounting for external specialists added by Huge, there are a total of 15 members designated to the cause.
Mark Soares, the recently appointed CMO (Chief Marketing Officer) of Blockhaus, commented on the situation. Mark stated that his previous role involved him going through an RFP procedure with multiple agencies. While the initiative did not work out, it still helped Mark. He remembered the procedure and Huge always excelled in terms of competency. He stated that Huge was the first agency that called him for the role.
The collaboration will focus on targeting blockchain developers delving into blockchain-related apps and projects. Plus, it will emphasize mainstream adopters exploring blockchain tech due to the soaring surge of NFTs (non-fungible tokens).
The company needs assistance in positioning and branding to showcase Tezos in a different light. With increasing competition in the market, achieving the same is significantly difficult. Mark continued stating that the blockchain market is insanely competitive and adversarial, moving at a significant pace. In the coming time, the company will focus on non-fungible tokens. While the industry possesses numerous prospects, NFTs are gaining the most attention currently.
Tezos is already a renowned name in the blockchain sector, so its involvement with Huge will enhance its proceedings significantly. Given the stature of Huge and the functionality of Blockhaus, the collaboration is expected to be a huge success.
Tezos, the popular blockchain platform, is collaborating with Huge to enhance its marketing campaigns. Huge will be working with Blockhaus, a newly-created communications, and marketing organization. Both ventures have shared their thoughts on the development. Considering that the experts involved with the cause, its success is expected to be a hit.
