Bitstamp has announced an expansion plan for its operations in the US market. The cryptocurrency exchange is one of the longest-running exchanges globally, and with its new plan, it is pledging more financial commitment to its business in the US market. The outlay will be directed to hire the best of the talents and strengthen its world-class infrastructure further to support trading and transaction activities.
Bitstamp firmly believes that digital coins will make an important contribution to the recovery of the economic meltdown that we are witnessing due to the covid-19 pandemic. This is because the digital economy based on cryptocurrency offers a feasible logistical solution for the money of the future. The digital nature of the coins makes it possible to do transactions across the globe without any barriers of borders and regulations.
In other words, the digital economy will enable a more interconnected world where both suppliers and buyers can come together for enhanced efficiency of functional and procedural mechanisms. There are many positive indicators that Bitstamp has witnessed in the US market, including a 570% increase in new customers, a 281% increase in the assets under management, a 348% increase in the activities of the client, and a 325% increase in the usage of the mobile application. All these indicators point towards the tremendous potential of a US market that the cryptocurrency exchange is now looking forward to tapping into.
In addition to putting money into the various organizational and procedural activities, Bitstamp will also start a new marketing campaign in the US market to make more people and potential investors aware of its services and product portfolio. The marketing campaign is named “For All the Ways We Crypto” and is expected to help Bitstamp further consolidate its positioning in the minds of US investors.
The company is also going to focus specifically on talent acquisition and innovation in the customer service aspect. The focus on digital assets innovation is also on the list. All these efforts will be unified to help the cryptocurrency exchange derive synergy from its operations in the US market.
