ZelaaPayAE and LUNAPR.io have entered into a strategic partnership that will have far-reaching implications on the digital ecosystem in the United Arab Emirates. The collaboration between the two will work towards furthering the implementation of Blockchain technology within the entire Gulf area, which also includes Qatar, Saudi Arabia, and Kuwait.
Deployment of Blockchain technology will ensure the decentralization of the entire financial sector in the UAE. Already, the two partners have a strong presence in the UAE and by coming together, the rate of cryptocurrency and Blockchain acquisition will be enhanced. The ultimate goal is to make the Gulf area with about 54 million people and a combined net worth of $3 trillion, a global hub of decentralized fintech solutions.
ZelaaPayAE makes sure that decentralized assets can be stored and shared easily in the cryptocurrency form. The Emirati Dirham (AED) can be transferred with a single click and assets invested in ZPAE. This will make for the exponential growth of assets in the UAE and soon for fiat currencies of other Gulf countries.
Though the population in the region has a high average net worth, the mindset still is one of handling funds traditionally. This partnership will transform this attitude into a digitalized decentralized functioning where the control of funds will not be vested in a third-party financial institution.
The goal of ZPAE is to enable quick transaction times with the least transaction charges. POS terminals will help achieve the objective of reaching out to a wide section of the population and educating them about the benefits of moving away from fiat currencies. Currently, ZPAE with POS terminals is focusing on top names in the retail, automobile, real estate, and the hospitality sectors to utilize their chain of outlets and network to accept ZPAE as the most preferred payment mode.
LUNAR.io, headquartered in Singapore, is a multi-faceted organization with diverse interest points. Though its primary focus is on Blockchain, decentralized technologies, managing crypto assets, and the lifestyle sectors, the company is also into social media and community management, influencer marketing, events management, investor relations, and consumer retail.
LUNAR.io has a team of professionals with vast experience in all these sectors and has already completed more than 50 high-tech projects all over the globe. This is done through a combination of expert technical and communication expertise that addresses the needs of the innovative and quickly evolving scenarios of the modern business environment.
This partnership between ZelaaPayAE and LUNAPR.io augurs well for the Gulf region in general and UAE in particular.