VeChain has created the Bitcoin Movement App that will stop all fraudulent efforts occurring in the Fashion industry of creating and selling duplicate garments. The 300 limited ToolChain integrated garments have been embedded with NFC chips that are blockchain-linked.
VeChain ToolChain is ready for the market challenges to cease counterfeiting and bring transparency to customers. The 300 NFC chips embedded in the 300 pieces of clothing have an exclusive transaction ID that can only be recovered using The Bitcoin Movement app. The app will showcase traceability, including product lifecycle, imagery, videos, and other features.
Daryl Kelly, The Bitcoin Movement Founder, and the artist feel that the Blockchain collection will appeal to those looking for transparency and honesty. The fashion industry suffers from fraudulent activities, as counterfeit goods have brought losses to £5 billion in revenue in the past two decades. Transparency is a trend that needs to be set in the fashion industry. Even consumers want access to data that they can trust in the product’s manufacturing cycle. The data will come in handy for in-store shopping and online shopping, verifying the manufacturer’s claims. Blockchain is a standalone method that will bring transparency to the lifecycle of products in the current fashion industry.
VeChain goes beyond The Bitcoin Movement and has a made a niche in other realms of the fashion industry, like the limited edition for SBTG sneakers. The influential sneaker artist in Singapore had VeChain integrated into the sneaker collection Street Superior to ensure authenticity. The blockchain technology and VeChain smart chips have made it possible for other brands to showcase their authenticity. The fashion brand, Sarah Regensburger, which is a London-based entity, also using the VeChain ToolChain to verify its end to end origin in the limited-edition products. CEO and the Co-founder of VeChain, Sunny Lu, feels that the way the brands embrace the technology, the demand will go up for the blockchain traceable products, and the high demand for the blockchain technology will only see rapid growth. The new app further empowers The Bitcoin Movement’s products bringing to light its decentralized feature that has made other efforts successful, like cryptocurrency and Bitcoin.