In an important announcement belonging to the green energy domain, Lition has entered into a partnership with the RTL media group and Sparwelt GmbH. Just so you know, Sparwelt GmbH is a subsidiary of RTL media group. The partnership has a special significance for Germany, where the currently employed energy system follows a closed structure.
Deal Specifics
Lition will provide a blockchain platform for the Producers and Consumers of the energy segment, which means there will be no interference of the third-party or unnecessary detours involved in the process. Further, Lition will come together with Sparwelt GmbH in order to bring a variety of energy products to the German consumers. The products will be co-branded, and according to the arrangement, Sparwelt will be the brand under which the marketing of the product will take place, although settlement of the processes will be carried out by the Lition-powered blockchain network.
Just to you know, Sparwelt is a very popular intermediary between consumers and retailers. Its popularity can be estimated from the fact that the website of the company receives around 2 million to 3 million visits per month. Sparwelt strives to provide the best user experience, and its brand name in this particular partnership will bring trust, transparency, and more authenticity to the project. Lition, on the other hand, is looking forward to expanding its horizon by covering new territories. It is also an opportunity for the company to make the people in Germany aware of its blockchain-powered platform that has got the attention of many energy players around the globe.
Conclusion
RTL media group is going to play its part by releasing an advertisement of SparEnergie on prime time spots across its network. According to the deal, a hefty amount of money with a budget running into seven figures has been finalized. In sum, the focus of the TV Advertisement and marketing activities will primarily be on the branding of Sparwelt, although any purchase of the product will be through the blockchain platform of Lition.